Conversion Boosting Lesson #7 - Freemium Membership Business Model

Weve already discussed many ways that you can win a visitor
over and encourage them into purchasing your product or signing
up for your mailing list. 

But, theres an even greater strategy that successful businesses
use in order to build brand loyalty and connect with their
target audience.

Can you guess what that is? Creating a membership website! When
you hear the word membership site, you likely think about
building a paid-to-access website that you have to update every
single month in order to retain members. 

But thats not the only way membership sites are set up. What if
you created a members-only area of your blog or website that was
free for visitors to subscribe to?

Since most customers in your niche will associate membership
sites with having to pay every single month for access, by
setting up a simple members-only section of your website, youre
able to stand apart from the competition by offering something
exclusive, and not available to the general public, for FREE.

With this type of membership site, you dont have to update it
every single week, or even every month. In fact, you could set
up a single page that provides a few downloadable reports or
guides, and never update it again. 

Why do this rather than just set up a squeeze page and
automatically deliver content via email? By setting up a free
membership area on your site you are encouraging potential
customers to visit your website to log in and gain access to
your protected content. You are reminding them of your brand and
building familiarity and recognition with your audience.

Trust me, it works. I built a massive list of targeted
subscribers just by incorporating a protected-content area into
my website. Not only does it add value to your product simply
because its protected, but because people have to create an
account in order to gain access, it provides them with a sense
of exclusivity. They feel special because they are gaining
access to something that is hidden behind a protected screen.

Plus, you can then take advantage of scarcity by offering only a
certain number of free accounts. Create a sense of urgency and
youll convert those visitors into subscribers easily. 


To Your Success,
YOUR NAME

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